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Jan 27

Website Tips 101 - Mobile Marketing

Posted by Kym Campbell on Tuesday, January 27, 2015

The Website Tips have been quiet of late, so I thought it was about time to get back into it for 2015. With our Mobile Optimisation special offer about to expire, our tenth tip is:

10. Market via your Mobile in 2015

As previously shared, mobile use in Australia is set to overtake desktop usage in 2015. This is good news for small business owners, who are now able to get closer to their customers than ever before with ads that are personalized, local and timely. Here are some tips on how to create a great mobile marketing strategy for 2015.

  1. Keep it simple - Because mobile screens have limited space, it’s important to skip the extra text, fancy graphics and drop-down menus and focus on clear, direct messages — mobile customers don’t want to pinch and zoom. Instead, give mobile customers what they need most — your location, hours of operation and information on current deals. Larger fonts and thumb-size buttons will make mobile navigation easier. Providing a phone number and a “call now” button at the top of the page can also help drive mobile traffic and increase walk-ins.
  2. Location, Location, Location - Mobile shoppers are on the go, and their searches often reflect immediate needs – they may be hungry, have a flat tyre or need a place to stay. The number one thing consumers use their phone internet for is to search products and services. Target local customers with offers based on their postcodes, addresses, neighborhoods, or check-in points, and provide maps to help them find you. Just as important: offer deals that are timely and relevant to your location. When rain turned the streets of New Orleans to mud before the city’s popular famous Jazz & Heritage Festival, one local business owner tweeted about rain boots for sale at her shoe store. Her boots sold out in two hours.
  3. Get Personal - “Awareness and presence are no longer enough for modern brands. Customers want engagement,” writes Eric Siu in EntrepreneurNetflix, for example, personalizes movie recommendations; Amazon suggests products based on viewing histories and Facebook offers personalized news feeds. With social media giving consumers experiences tailored to their specific interests, personalization is no longer a luxury, but an expectation, he says. The good news is that personalized marketing enables brands to engage with customers on a deeper level, which drives both business and loyalty. Over 60 percent of consumers have a better opinion of brands when they offer a great mobile experience, according to the Mobile Marketing Association

Whether you’re just getting started or reevaluating priorities for the year ahead, a focus on mobile marketing is a smart strategy for any business looking to be competitive in 2015.

Source Lisa Wirthman/Weebly Inspiration Center

Don't forget our Mobile Optimisation Special Offer expires on January 31. Back with how WSW can assist with your business mobile marketing strategy soon.

Jan 22

Mill Valley Gets a Face Lift!

Posted by Kym Campbell on Thursday, January 22, 2015


A valued client for many years, Mill Valley Ranch were looking to upgrade their existing WSW website with a fresh new design to highlight their new camping programs to be introduced in 2015. Their new branding showcases their unique, fun camp venue to schools, youth groups and family groups who use their camping facilities. The site has an online booking facility for clients to register for their holiday camps, QR code generation, Mobile Optimisation, Testimonials, FAQ, photo, video galleries, and secure log ins for staff, volunteers and campers. The site has an easy to use Content Management System (CMS) and database for staff to make site updates themselves, post regularly to the MVR Blog and generate email marketing campaigns. Book MVR holiday programs online, numbers are strictly limited & filling fast.

WSW look forward to assisting MVR into the future.


Jan 06

Mobile Optimisation Upgrades

Posted by Kym Campbell on Tuesday, January 06, 2015


The team were busy over the Christmas break working on new projects and site upgrades that we'll showcase here this month. Several of our clients have taken advantage of our Mobile Optimisation Special Offer already, and here are the results. Essendon Physio Group and Exercise for Rehabilitation & Health are long term clients operating from their practice in Essendon North. Their sites are now Optimised to display on mobile devices, Smartphone and android. Visit the sites to check our their physiotherapy and exercise physiology services & programs and make an appointment on your mobile. The teams at Essendon Physio Group & EFRH have big things planned for 2015, which we'll share in the months ahead.

Check out our Mobile Optimisation Special Offer post or contact us for more details. This offer has been extended to 31 January! We'll be back with more to show you soon.

Jan 05

iStock Design Trends 2015

Posted by Kym Campbell on Monday, January 05, 2015

Happy New Year 2015 everyone! Hope you all had a relaxing Christmas and New Year break. Can't believe 2014 is over already, but we've hit the ground running for all that the new year has to offer!

One of the first things I love checking out as each year rolls around are current design trends. Some we've already been implementing in our web designs (No. 2 Letterbox Look) & others are great ideas for the year ahead. This video from iStock is 2015's visual design trends in a nutshell.

I'm loving No. 6 Sensory Immersion. Back soon.

2015 Visual Design Trends from iStock on Vimeo.

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