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Jan 20

Website Tips 101 - Blog

Posted by Kym Campbell on Monday, January 20, 2014

Did you know? Companies who Blog get 55% more web visitors than those who don't

To add value to our clients and site visitors, we thought we would start the year with regular Blog posts about simple strategies to assist you to get the most out of your business presence online. The quickest way of increasing your online presence is to regularly change and update content on your site.  By not adding content regularly you are giving your competitors the power to take over organic local search results, which is where a good deal of your NEW website traffic should be coming from. So our first website tip 101 is:

1. Include a Blog on your site & post regularly

According to the trend of tech savvy consumers & the rise of social media, we encourage our clients to include a Blog on their website and post regularly for several reasons:

  • Don't have an external Blog separate from your website. The content on your Blog needs to be ON your website! Blog posts don't have to be long - focus on questions from clients or a regular special offer. The more you post, the quicker and easier the routine becomes - it's that important! Aim to Blog fortnightly or at the very least - monthly. 
  • Blogging will increase traffic to your site and will improve Google rankings.  Sites that are seen to be meeting the needs of clients through regular content and information updates will rank higher in Google than competitors who do not.
  • It helps you connect with your clients on a personal level.  It is also a great idea to link social media to your Home page.  Customer service is still prized by consumers and if they have had a good experience they will share it with friends and colleagues and recommend your products and services.
  • Lead the pack & set the standard in your industry, don't simply follow what your competitors are doing. Diligently use your Blog to promote & market your products and services, or special offers to consumers each month. It keeps visitors coming back to your site to see what's new & adds to the perception your business is popular, busy and has great customer service, thus converting traffic into enquiries.
  • Make your Blog posts great to look at by including icons, graphics or photos. If they are informative and engaging with a great photo it will encourage visitors to come back to your site regularly to see what's new. 
Source: Hubspot & Innovated Media

Hope you find our Website Tips helpful, if you need help with getting your Blog cranking, contact our team, we would be happy to help in any way we can.

Jan 13

Website Tips 101

Posted by Kym Campbell on Monday, January 13, 2014

Having a website simply because everyone else is getting one is no longer the reason to develop your own. Companies and organisations are using their website to expand their influence online using their own website, social media and video to get their message out. If you aren't using your website to communicate with your customers and develop new relationships, you need to rethink the purpose of your site and how you're using it.

How do I get the most out of my website?

The number of options and upgrades are in the 1,000's when it comes to promoting your presence online, so deciding where to start and what to focus on first can be overwhelming.  To start the new year we have decided to regularly post on basic tips to get you pointed in the right direction.

Stay tuned for more later in the month. We may not get to 101 tips but we'll give it a good crack!

Jan 06

iStock Visual Design Trends 2014

Posted by Kym Campbell on Monday, January 06, 2014

Happy New Year 2014 everyone! We're back re-energised and excited for what this year has to offer both professionally and personally. We have much in store this year!

We found this great infographic by iStock Images on visual trends for 2014 and thought you might be interested in seeing it too. On a creative level, I love trend No. 10 Handcrafted Vectors! Check it out below.

We'll be back soon with more.

Infographic: 2014 visual trends, November 2013

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